| 1. | Beverage alcohol advertising and marketing materials should not employ religion or religious themes
酒广告及促销宣传品不应当涉及宗教或宗教话题。 |
| 2. | Beverage alcohol advertising and marketing materials should not imply illegal activity of any kind
酒饮料的广告及营销材料中不应当暗示任何非法行为。 |
| 3. | Beverage alcohol advertising and marketing materials should not contain any lewd or indecent images or language
酒广告及促销宣传品不应当含有猥亵或下流话语。 |
| 4. | Beverage alcohol advertising and marketing materials should not contain the name of or depict santa claus
酒饮料的广告及营销材料的内容不应当含有圣诞老人的名字或描述。 |
| 5. | Beverage alcohol products should not be advertised or marketed on the comic pages of newspapers , magazines or other publications
酒饮料的广告不应当登在报章杂志的连环图画版。 |
| 6. | Beverage alcohol advertising and marketing materials should not be associated with anti - social or dangerous behavior
酒饮料的广告及营销材料中不应当与违反社会或危险行为相联系。 |
| 7. | Beverage alcohol advertising and marketing materials are intended for adults of legal purchase age who choose to drink
酒饮料的广告及促销材料的对象，应该是合法饮酒年龄的成年人。 |
| 8. | Beverage alcohol advertising and marketing materials should reflect generally accepted contemporary standards of good taste
酒饮料的广告及营销材料中应当反映时代普世价值观与品位。 |
| 9. | Beverage alcohol advertising and marketing materials are intended for adults of legal purchase age who choose to drink
酒饮料的广告及营销材料，目标群体是超过合法买酒年龄的成年人。 |
| 10. | Beverage alcohol products should not be advertised or marketed in any manner associated with abusive or violent relationships or situations
酒饮料不应当以侮辱与暴力关联状况做广告及营销。 |
